FORM Perspectives Santa Fe Tops New Luxury Housing Market Ranking as Wealthy Buyers Prioritize Laid-Back Lifestyle From the Wall St. Journal, by way of Realtor.com comes the news that Santa Fe is now the most in-demand luxury housing market in the U.S. — no surprise to those of us who live here, and particularly for those of us who sell real estate. Santa Fe, NM, America’s oldest state capital and a […]
Buyer Intelligence What Out-of-State Buyers Almost Always Get Wrong About Santa Fe Real Estate If you’re thinking about buying a home in Santa Fe, you’re not alone — and you’re probably already in love with the idea. Santa Fe has a way of making people feel certain they understand it after a long weekend. The light hits differently at 7,000 feet. The architecture feels unlike anywhere else in the […]
FORM Perspectives In Memory of Rob Thorwald In Memory of Rob Thorwald On Thursday, April 16 2026, Rob Thorwald, CEO and Qualifying Broker at Corcoran Plaza Properties, passed away unexpectedly. We wanted to honor Rob and the hole left by his passing with a few words. Rob was quiet, unassuming, and a kind, gentle and generous leader. When Rob first took over […]
Buyer Intelligence The Santa Fe Real Estate Market in 2026: What Buyers and Sellers Need to Know Right Now Every spring, the questions start coming in. Is now a good time to buy? Should we wait to list? Are prices still going up? This year, those questions feel especially loaded. Q1 2026 data just landed, and the honest answer — the only kind worth giving — is that it depends on who you are […]
Buyer Intelligence Do You Need a Real Estate Agent to Buy a Home in Santa Fe? Buying a home is one of the biggest financial decisions you’ll make, and the question of whether you need a real estate broker might seem straightforward. Technically, yes, it’s possible to purchase a home without professional representation. But “possible” and “advisable” are two very different things, especially in Santa Fe. The Santa Fe real estate […]
Seller Perspective How Much Does It Cost to Sell a Home in Santa Fe? If you’re wondering about the cost to sell a home in Santa Fe, you’re not alone—it’s one of the first questions most sellers ask. In Santa Fe, the answer isn’t just a number—it’s a combination of commission, preparation, and how strategically the home is brought to market. The structure may be consistent, but the outcome […]
Buyer Intelligence How to Choose the Right Real Estate Broker in Santa Fe (And What Actually Matters) Choosing a Santa Fe real estate broker isn’t a formality-it’s a decision that shapes the entire outcome of your sale or purchase. At FORM Santa Fe, brokers Brendan Bush and Brent Jones often meet clients at the same point: they’ve spoken to a few agents, read reviews, and still aren’t sure how to evaluate the […]
Seller Perspective Preparing a Santa Fe Home for Market Without Over-Improving If you’re thinking about selling a home in Santa Fe, the instinct to start fixing everything is almost universal. Paint, landscaping, appliances, lighting, flooring—before long the list can grow into a full renovation plan. The motivation is understandable: sellers want their home to show well and command the strongest possible price. But in practice, the […]
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